Selling a product or a service can be a mammoth task for some professionals. They are under great pressure by company targets and often make the wrong move when they are speaking to their customers. Often when they are pressurized they make the wrong choices and this ruins their chances of promotion and career success. This results in frustration and depression!
Aaron Hartfield is a sales expert and has been with the industry for several years. He is a positive role model for many aspiring sales professionals and he says that when it comes to selling, it is important for you to remember three tips. They are the following-
- Creating awareness- he says that customers are informed and educated when it comes to the product and the service markets. He states that it is very important for you as a sales person and has good communication skills. The trick here is not to push sell the product. You need to be aware of the simple fact that the customer is looking for a solution to his or her problem. You need to have empathetic soft skills and listen to the needs of the customer. Once you have understood the needs of the customer, you effectively are able to create awareness on the product or service you are offering.
- Generate the need- As mentioned above, the customer has a problem and wishes the product or the service to solve the issue at hand. This task is simple. You will highlight the benefits of the product that will resolve the issues that the customer has so that he or she makes the prudent choice of buying the product or the service. Now, when you are in this stage be prepared to answer questions that the customer will ask you. It is crucial for you to keep in mind the fact, that you should have sound product or service knowledge in order to provide satisfactory answers to the customer. Once you have convinced the customer of his or her queries, you can proceed to the next step.
- Selling the product- Now, this is the last stage of the selling process. Once you have created the awareness and highlighted the benefits, the next step would be to sell the product. This becomes very simple and easy for you. With the aid of this simple process, you effectively are able to close the sale without any kind of hard push selling. Once the sales is closed, you effectively can proceed well in your career and ensure you get the best of it without hassles at all!
Therefore, if you are ready to become a successful sales person, it is important for you to remember the above selling tips of Aaron Hartfield. He says that these 3 simple steps to effective selling will help you in a large manner when it comes to establishing a successful career in sales. He also says that customers will also trust you and your job becomes easier as well!