Smart SEO Guidelines for Everyone

The methods for achieving search engine optimization (SEO) are in a constant state of flux. What hasn’t changed are certain guidelines web developers follow, what you should also embrace. Employing the same smart SEO guidelines as your web developer can ensure that your site has a chance of thriving online.


1. Start off with excellent content. Throwing a bunch of words online and including a photo isn’t enough. Your content must be well written, interesting and informative. Do not keyword stuff and always endeavor to write content of at least 500 words.

2. Catchy titles are wise. Once your content is written, you’ll want a catchy title to go with it. Create â magnetic headlines by considering how best you might catch the attention of your readers. This point is so important as Copyblogger says that it may be your first and only opportunity to make an impression on your readers.

3. Use smart title tags. Your title tag is critically important. The search engines look at the words within the tag for ranking purposes. Limit your tag to no more than 70 characters, including spaces.

4. Make use of your description. Another important aspect of any web page is the description tag. This tag tells everyone what your site is about. It also must be limited to no more than 160 characters, including spaces.

5. Heading tags must not be overlooked. When you write your articles, an H1 heading attribute is automatically assigned to the title. Subheadings or paragraph titles are important too and should be used instead of simple font bolding. Use H2 tags for every main paragraph; use the H3 tag for titles of lesser importance.

6. Employ sound linking strategies. Within your article you should link to related content on your site. You should also link to helpful information found elsewhere avoid suspect or weak sites as your sources. At least one internal link and two external links in most articles will do it.

7. Choose a smart navigation bar. Visitors to your site should find everything they need without much effort. Your navigation bar should feature the most visited pages. If you have sub pages, you can create a secondary bar. Better yet, list those pages in the sidebar of your site or blog.

8. Take ownership of authorship. Google no longer counts authorship in web search. It was an experiment they tried for a few years, but dropped in 2014. Nevertheless, claiming authorship is important for the simple reason that your readers need to trust the source or the provider of the material.

9. Use rich snippets. The latest markup format for Google includes micro data, micro formats and RDFa. With micro data you’ll make use of nested items, referred items, date and time information and avoid most non-visible content. You should also use Google’s structured data testing tool to ensure that your markups are working as planned.

10. Make use of image tags. Images must be optimized with both “alt†and title tags to enjoy full SEO benefits. The image name should be optimized and used with the tags advises Local SEO Companies.

11. Use a site map. Every website should have a site map. Use an XML format for easy creation, uploading and maintenance. Then, submit your site map to the major search engines. Google and Bing are the logical choices.

12. Choose a great web host. Gone are the days of cheap web hosting where hosted websites might have some down time. Although 100 percent uptime is impossible to offer, any down time should be for mere moments with sufficient backup resources tapped when the system goes down. Find out if your web host has round the clock and near 100 percent uptime. Downtime can cause your website to be removed from the search engines!

SEO Smarts

There are other methods of web enhancement that you can employ. One of the more important ones is to use a broken link tracker such as Xenu or Integrity to find links that no longer work. You’ll then want to update the links to reflect current information.